A few good rules of thumb for formatting text well
Keep Your Text Simple
Most people very rarely read web pages in full, they prefer to scan for the headings, links or bits of text they need. For this reason it's important to keep headings, links and dropdown titles as descriptive as possible. Paragraph text can go into a little more detail but again keep in mind that it must be relevant to the heading it's under.
Use Headings As Headings
The browser gives text in heading tags (<H1> to <H6>) semantic meaning which has an impact on search engine results and makes it easier for screen reader users to understand what's happening on the page. Using heading text to emphasise text inside a paragraph, or a line of text can seem like a reasonable thing to do but it massively disrupts the user experience.
Avoid Underlines
The expected behaviour when seeing underlined text on the web is that it'll be a clickable link, so try not to use this for emphasising text, as it can be confusing. Generally bold text is the go-to for text emphasis, even then, use it sparingly.
Writing Descriptive Link Text
When linking to anything, whether within the MISU website or out of it, the link text should describe what it leads to. We commonly see links like the below:
Click here to go to the MISU homepage.
This is a bad practice for a couple of reasons; first, marking something as a link serves to emphasise the text, so having descriptive text helps somebody scanning the page (how most people read the web) to quickly understand what you're linking to. Secondly, most screen readers have a feature that allows a visually impaired user to tab through all the links on a page, but they'll only read out the text in the link itself. A link that just reads "here" gives these users no context. A better format can be found below.
More information can be found on the MISU homepage.